Mastercard Foundation partners with Civil Society to stop bullying in schools

Bullying: A cancer that is silently eating our children.

Bullying is one of the most pervasive forms of school violence and can cause long-term trauma into adulthood. In a study of 3000 young people in the UK aged 12-20, half revealed that they had experienced bullying. According to UNESCO, one in three students worldwide experiences bullying and physical violence. This global challenge carries numerous detrimental side effects that have broader societal implications. In many African countries, bullying and mental health are taboo topics worsened by low funding, miscommunication, and low awareness. As a result, children experience cyberbullying, physical and verbal abuse, and psychological and social isolation. Due to its damaging effects on learning and behavior, bullying has increased the number of school dropouts, drug addictions and pushed several children to take their own lives.

In the past four months alone, there have been over 10 reported cases of child suicides in Uganda. These are not just statistics but the real lives of children who felt hopeless without safe spaces for expression. For example, a 14-year pupil in primary school, took his own life after allegedly reporting being bullied, but the school didn’t help. Many parents and teachers are not adequately equipped to deal with bullying. As a profoundly concerned child advocate who also experienced bullying in school due to my deep voice, I am passionate about helping eradicate this growing cancer. My organization, Kids Voice International, launched the BE KIND campaign, to reduce bullying in Africa through existing primary schools, parents, and community systems. The campaign empowers children (aged 7-15 years) to grow confidence to stand up and speak up about bullying. The BE KIND campaign was developed in partnership with the Mastercard Foundation under the #DoNoHarmcampaign to create a friendly environment where every child is treated with dignity and respect. Individuals, family members, and the community are responsible for protecting children from harm. We have trained teachers, published Kids Voice books, guidelines, and kits, installed message boards and talking compounds in schools, and set up Kids Voice clubs led by student advocates, recruited child Ambassadors to spread Be Kind messages in Africa, through their social media platforms. We have also partnered with development agencies, such as Right To Play and Finn Church Aid, to reach children in rural areas and refugee camps.

“Bullying is a huge challenge that requires strategic partnership and innovation. The Ministry of Education may not have funding for psychosocial support, but we are ready to collaborate and scale this innovative Be Kind campaign to reach more children in the country.” – Patrick Kaboyo, Education Advocacy Network, Uganda.

When we empower children and give them the tools, information, and safe spaces for self-expression, they will gain self-awareness and become part of the social change. We provide children with the needed information to amplify their voices and teach them advanced nonviolent communication skills by creating empathy inconversations. #ItsUpToUs to #DoNoHarm

Join us today to support children lead positive change.

Rehmah Kasule, is an Author, Social Innovator and Thought Leader in Gender & Youth Development.

Media Contact
Company Name: Kids Voice
Contact Person: Rehmah Kasule
Email: Send Email
Country: Uganda
Website: http://www.kids-voice.org/